Why add digital gift cards to employee rewards programs ?

Among the survey run by AdvancedSurvey, respondents who have purchased gift cards from an eCommerce or mobile site, 41% indicated that they have purchased a physical card, 32% purchased a digital card, and 27% purchased both. More than half (57%) indicated that they purchase 2-7 gift cards annually via online sites and mobile apps.

Instead of preferring one form of gift card over another, an overwhelming majority of survey respondents (77%) indicated that they want to be able to choose between digital and physical gift cards when purchasing gift cards from ecommerce or mobile commerce apps and sites. The survey also asked customers about the features that are most important to them when purchasing gift cards online, and flexibility was an important theme in shopper responses: 56% of respondents indicated a variety of denominations being an important factor, 36% cited the ability to personalize the message, and 38% of customers indicated that it was important to have a variety of designs to choose from. Of the consumers surveyed, 72% have previously bought a gift card from a website or mobile app 250 Williams Street | Atlanta, Georgia 30303 | 800-352-3084 | incomm.com INCENTIVES | 3 course, it should also be noted that 72% of respondents cited security as being important to the online purchasing experience.

Your employees are likely more interested in digital gift cards now than ever before

A vast majority (71%) of survey respondents are likely to purchase at least 1 gift card from an online web site or mobile web site or app in coming holiday season, while 74% are likely to purchase at least one digital gift card. All told, 73% of respondents indicated that they are likely to buy 2-5 gift cards from online web sites or mobile apps this holiday season.

Among the reasons for purchasing digital gift cards, 61% of respondents cited instant delivery as a key factor for their decision. Additional reasons for purchasing digital gift cards indicated by survey respondents include the fact they’re easier to send (33%), easier and quicker to purchase (27%), and harder to lose (24%). A vast majority of consumers across age groups agree they are more interested in purchasing digital gift cards now than they were 2-3 years ago. Those numbers are especially high for consumers 18-25 (90% agree) & 26-35 (88% agree).

One of the key takeaways from this survey is that the redemption mechanism for digital gift cards matters. Consumers were asked if they would prefer to redeem a digital gift card via scanning it from their phone or by carrying an email printout. Half of all consumers indicated they prefer redemption via their phones. Younger consumers aged 18-25 indicated the strongest preference for this method (78%).

source: https://raise.com



Gift Cards From Mastercard Are Very Popular With Recipients

Many people prefer a gift card from Mastercard when they receive gifts. The popularity of these cards is at an all time high, and they have forever changed the way that gifts are chosen. Buying these cards in bulk can make gift shopping extremely easy. The gift cards can be purchased in amounts that vary from $25 up to $100 or more, and some may be reloaded when the balance has been depleted. Many stores and retailers offer these cards, and they can also be purchased online.

When a gift card with the Mastercard logo is received the recipient can use the funds almost anywhere. Most stores, online merchants, and other companies accept Mastercard payments. These cards can be used to pay bills, buy groceries, purchase items that you have wanted for a long time, and any other use that a MC credit card can be used for. They can be used around the globe and they offer security.

These gift cards do not include any information that can be used for identity theft or financial fraud. Credit cards are linked to an account that includes both personal and financial information, but gift cards do not. If the card is lost or stolen then the amount at risk is only the balance that is left on the card. Thieves can not get any identifying information in order to run up bills or steal an identity.

The gift cards that Mastercard offers are very convenient. Instead of carrying around a lot of money which can be bulky consumers can carry a gift card instead. One thin card takes the place of a pocket full of cash, and lowers the risk of robbery and other crimes. All of these are reasons why these gift cards are sought after and a popular choice by those who receive them.

Finding gift cards from MC is easy, because even small party stores and gas stations frequently carry these cards and offer them for sale. Once the card is paid for then it is activated and can be used to make purchases. For most people who receive these gift cards it is the best possible gift to get.

Read More: Why Gift Cards Are On Rise?